Paul Emerson and Dana Powell

Director Paul Emerson on the set of GigSalad's 'Parade'.

GOOD RIDE MACHINE is a Los Angeles-based production company whose mission is to make entertaining and high-quality content. Whether branded, commercial, or narrative, GRM's team works collaboratively with the client/agency to bring their strategy to life with engaging effectivity.

With client-direct, Good Ride Machine works alongside brands to help discover their strategy and exceed their marketing goals. GRM's creative team- led by director Paul Emerson and producer/writer Dana Powell- includes several of the ad industry's leading copywriters and art directors who will stop at nothing to bring your vision to life.

GRM's most notable piece to date- the viral juggernaut 'Lie Detector'- has amassed over 50 million views online and has been featured by Jimmy Kimmel, theCHIVE, and on the front pages of reddit, Vimeo, and Funny or Die. GRM's productions have been recognized by The One Show and the NY Friar's Club, as well as numerous Oscar-qualifying film festivals where many of their shorts have screened.

The Creative Community

As a director and performer, Paul Emerson has worked with creatives from dozens of the world's leading agencies and brands. This immersion has helped to craft his indelible approach in the direction of commercials and branded content. Partial lists below.


Young & Rubicam, McCann Erickson, DDB, BBDO, Ogilvy & Mather, TBWA\CHIAT\DAY, Publicis, JWT, Leo Burnett, FCB, Saatchi & Saatchi, Wieden+Kennedy, BBH, CP+B, Deutsch, Goodby Silverstein, Mullen, 72andSunny, Manifest


Uber, Apple, Microsoft, Coca-Cola, Google, McDonald's, Samsung, Cisco, Toyota, AT&T, Walmart, Honda, Mountain Dew, VW, Sony, Nissan, Heineken, Target, Allstate, Miller Lite, State Farm, Dunkin' Donuts, Nationwide, Alamo

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